Privacy Policy

Altoida, Inc.

Altoida, Inc. (“Altoida“), registered as “Altoida AG” in Switzerland (company register CHE-423.730.459) is committed to protecting all personal information that is provided to us. The following sections describe the type of personal information we collect, how we use it, and the options available for making changes to that information. This Privacy Policy applies to (our “Website”) and to the Altoida Platform and the Altoida Mobile Applications (collectively referred to as our “Services”). Please check our Website regularly for updates of this policy at

Altoida develops software and mobile Services that shall support the early screening of Alzheimer’s. This Privacy Policy should be read jointly with the applications Terms of Use.

Safe Harbor Statement

Altoida complies with the U.S. – E.U. Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland.  Altoida has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view Altoida’s certification, please visit

What information do we store?

Our Website and Services obtain two types of information: User Provided Information and Automatically Collected Information. The major part of this information is not personal data and therefore cannot lead to the identification of the user or any other person. The personal data is provided by the user in the process of registration. Please note that registration with us is necessary to use the Services.

User Provided Information

Our Website and Services obtain the information you provide when you download, install and register one of our mobile applications (“app’s). Before installation of one the app’s, by reading this Privacy Policy, you are provided with clear and comprehensive information about the purposes of the processing, and you are offered the right to refuse such processing.

Our Website and Services offer you a convenient option to register or to refuse registering. By reading this Privacy Policy, you are informed that registration implies collection and processing of your personal data and about the purpose of the processing.

When you register with us and use one of the Services, you provide us with the following personal data and other information:

(a) your name, email address, username, password, zip, city and country;

(b) information you provide us when you contact us for help, encompassing the following data: your e-mail address, the topic and the content of your query;

(c) information you enter into our system when using the Services, that is, the anonymous data concerning age, sex, … and an optional survey concerning your assessment of the Applications.

The purpose for processing of the abovementioned personal data is to enter into a contractual relationship concerning the use of the Services between you and Altoida. The personal data provided above may also be used for marketing purposes and promotion of Altoida’s products. Altoida reserves the right to contact you from time to time to provide you with recent updates and promotions.

Automatically Collected Information

The use of the Services leads to the obtaining of the following types of information:

(a) the data from the motion sensors;

(b) the data from the touch screen;

(c) the data concerning the course of the tests performed in the mobile app’s.


Additionally, for attaining the objective of analysis of the behaviour of the users and to enhance the quality of the Services, we store and process the following types of anonymous data: each screen display in the mobile app’s and each action performed while using the Services.

In addition, our Website and Services may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, download source and marketing lead, and information about the way you use the Services.

We guarantee that the Automatically Collected Information is stored and processed in such way that it is not possible to identify you on the basis of that data. We also guarantee that the stored information or gaining access thereto will not modify the configuration settings of your desktop or mobile device.

How are we processing the data?

Altoida is the controller of the data obtained by the Website and Services, including the personal data of the registered users. Altoida undertakes possible legal, organizational and technical activities to protect your privacy.

How do you state your consent?

Before using our Website and/or Services, by reading and accepting this Privacy Policy and the Terms of Use, you give us your free and informed consent to process the information obtained by using our Services, including User Provided Information and Automatically Collected Information, in the scope and for purposes defined herein. Before registration, by reading and accepting this Privacy Policy and the Terms of Use, you give us your free and informed consent to process your personal data, in the scope and for purposes defined herein. All activities will take place in Switzerland and in the locations used by our trusted service providers on the basis of contractual relationship with us.

What are your opt-out rights?

You can stop all collection of information by our Services easily by uninstalling the mobile applications. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. You can also request to opt-out via email, at or per mail to Altoida AG, Hirschengraben 31, 6003 Lucerne, Switzerland.

Disclosure of Personal Information

We may disclose your personal information:

  • as required by law, such as to comply with a subpoena or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request
  • if Altoida is involved in a merger, acquisition, or sale of all or a portion of its assets,  you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information;
  • to any other third party with your prior consent to do so


Data Retention Policy, Managing Your Information

We will retain User Provided  and Automatically Collected Information data for as long as you use our Website and Services and for a reasonable time thereafter.

You have the right to access, update or delete your data. If you’d like us to delete User Provided Data that you have provided via usage of our Servics, please contact us at Please note that some or all of the User Provided Data may be required in order for a frictionless experience in your usage of the Services.

Security: Protection of Personal Information

Altoida classifies personal information as confidential. We maintain reasonable security measures (physical, electronic and procedural) to protect confidential information from loss, destruction, misuse, and unauthorized access or disclosure. Our Website and Services use transport layer security (TLS) technology.  Please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, we cannot guarantee its absolute security.  If you have any questions about security on our Website and Services, you can contact us at .


Contact us

If you have any questions regarding privacy while using our Website and Services, or have questions about our practices, please contact us via email at